The Directive Score is a consolidated benchmarking score based on our algorithm developed to rank websites determined by domain ratings, total keywords, total traffic, organic traffic value, referring domains, backlinks, estimated ad spend, paid keywords, and estimated monthly PPC clicks.

Directive Scores are broken down into 4 potential categories: Overall, SEO, PPC, and Customized. 

The Overall Directive Score is based on domain ratings, total keywords, total traffic, organic traffic value, estimated ad spend, paid keywords, and estimated monthly PPC clicks. These data points are pulled from SEMrush, Ahrefs, and SpyFu.

The SEO Directive Score is based on domain ratings, total keywords, total traffic, organic traffic value, referring domains, and backlinks. These data points are pulled from SEMrush and Ahrefs.

The PPC Directive Score is based on estimated ad spend, paid keywords, and estimated monthly PPC clicks. These data points are pulled from SpyFu.

The Customized Directive Score allows you to pull the companies that you care about from all three sources and see the Directive score for each company.

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