Estimated Monthly PPC Clicks is an estimation pulled from SpyFu that creates a relative metric based on the number of clicks calculated from all of its paid keywords calculated off of its average ad position for each individual keyword for that month.
The number of clicks is based on the click-through rate for each individual paid keyword. Because this is a relative metric, it gives you the opportunity to compare your estimated monthly PPC click performance with your competitors’.
With Pulse, you are able to track Estimated Ad Spend, Paid Keywords, and Estimated Monthly PPC Clicks and create a full picture of your PPC performance compared to your competitors. It also gives you access to SpyFu data from their PPC Kombat tool.